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The most interested people you’ll meet.

To make the most interesting work, you need the most interested people. You’ll find people here have a broad view of the world, shaped by their individual and collective curiosity.

Matt Lawson: CCO & Founder
Matt is one of the region’s most awarded creatives, rising from Telstra’s iconic ‘Too many rabbits’ ad to global recognition as the world’s top-ranked copywriter. With 35 Cannes Lions and multiple D&AD awards, he continues to shape influential work while inspiring the next generation as MADC Co-President.
Adrian Mills: CEO & Founder
Adrian is known for repeatedly building high-performing agencies that consistently make impactful work. As co-founder of Deloitte Digital’s creative offering and former McCann Melbourne MD, he’s led globally awarded campaigns, including ‘Dumb Ways to Die’, with over 1,000 awards and 60 Cannes Lions to his name.
Sally Denniston: Head of Strategy
Sally brings over 25 years of experience across client and agency roles, including 5 years leading strategy at Deloitte Digital. As Head of Strategy, she is the voice of the customer in every room, combining human insight with commercial focus to guide brands toward clear, effective growth.
Charles Baylis: Executive Creative Director
Chuck didn’t start in advertising, he moved from law to the BBC and in a few short years become to one of the world’s most awarded copywriters. He also earned the highest GCSE’s results in the UK in his year, and had to read out his results on national radio, making his mother very happy.
Jasmine Hansen: Head of Digital Experience & Entertainment Practice
Jas doesn’t just understand digital culture, she’s helped shape it. From running the Dumb Ways to Die Games phenomenon to creating digital experiences tens of thousands interact with every day, she blends sharp instinct for Gen Alpha and Gen Z with a track record of creating things people love to use, play and buy.
Marlese Byfield: Head of Broadcast
Mars brings ambitious, challenging ideas to life with craft and beauty. With over 20 years across all facets of production and post, she’s delivered campaigns locally and globally for brands including the IOC, AFL and Ferrari, with a reputation for making anything happen.
Rob Weir: Head of Ai Studio
Rob works at the intersection of creativity and AI and as such, can make almost anything. He’s spent over a decade building everything from immersive experiences to intelligent digital products, leading multidisciplinary teams at Deloitte Digital and earning dozens of international awards.
Chris Jovanov: Creative Director
Chris is an internationally award-winning Creative Director drawn to where humanity meets technology. From big brand campaigns to UX/CX, he’s worked across agencies including R/GA, Leo and Clemenger, and has expert understanding of how ideas live, move and connect in the real world.
Caity Moloney: Design Lead
Combining deep design strategy, an exquisite eye for craft, and the one thing A.I will find hard to replicate, exceptional taste, Caity has shaped some of Australia’s biggest brands into unique and welcoming worlds. Caity’s intellectual rigor paired with a focus of aestheticism has seen her ranked among the best in the world. 
Daniel Loukidis: Head of People & Culture
Daniel creates the conditions in the agency for great work. As Head of People and Culture, he combines deep account experience with a passion for partnerships, playing a key role in long-term client success, including a 12-year relationship helping shape Suzuki in Australia.
Andy Matthews: Creative & Entertainer
Andy makes work people actually want to watch. An award winning stand-up comedian, a Logie-winning writer for ‘Mad As Hell’, an international award-winning creative in advertising, and a consistent threat at any pub trivia, he’s one of the most interesting and interested people we know.

These are just a few of the people you'll meet when you drop into our place. So if you've got the time, feel free to do so.